Your coworking space is not the Field of Dreams - if you build it, they may not come. You are not just selling desk space or a private room. Building your brand and community around a niche can be what makes you stand out from the crowd and intrigue the right people to join.

Joining a new community is nerve-racking. Just think of the first day of high school - you don’t have any friends yet, not sure where you fit in, and you wander around trying to figure out where everything is. Your first day or week at a shared workspace is not so far off, just swap out that research report for a pitch deck.